Our Story

It started where fish fly … in Seattle’s Pike Place Market.

Long before we ever called this a business, we were just locals who loved wandering the Market. We’d show up for the doughnuts and stay for the conversations.

We got to know the vendors by name. We learned who had just welcomed a new grandchild, who had been perfecting the same recipe for 30 years, and who had been there before sunrise every day for decades.

Over time, the Market stopped feeling like a place we visited and started feeling like a community we belonged to.

In 2007, Savor began with one simple idea. If we could help visitors experience Seattle the way we did, through its people and its flavors, they wouldn’t just leave full. They’d leave connected.

Savor Food Tours
Two smiling women tour guides from Savor Seattle Tours outdoors in Seattle.

When the pandemic paused our tours, we didn’t want that connection to disappear. So we packed up Pike Place Market and shipped it across the country in curated gourmet boxes, keeping small businesses supported and stories traveling even when people couldn’t.

The next chapter came unexpectedly at a high school reunion.

Longtime Savor guide Heather Refvem reconnected with Annie Sim, founder of The Table Less Traveled.

What started as a conversation about food and travel turned into something bigger: a shared vision of building deeper, more meaningful culinary experiences. Eventually, our companies joined forces.

In 2024 and 2025, we were honored to be named one of USA Today’s 10 Best Food Tours in the U.S. But awards have never been our goal.

The goal has always been connection. And we’re just getting started.

We’re in the memory business.

Most tours give you information. We want to give you moments.

The kind you text your friends about later. The kind that come up at dinner parties. The kind where you say, “We met this fishmonger who…” or “You wouldn’t believe the story behind that soup.”

We don’t measure success by how many stops we make. We measure it by what you carry with you after.

Why we believe food tours matter

We don’t believe food tours are about checking off restaurants. They’re about context.

When you taste smoked salmon in Pike Place Market, it should mean something. When you meet a chocolatier, you should understand the years behind that single bite.

And when you walk through a neighborhood, you should leave seeing it differently than when you arrived.

Food is how people share who they are. It invites conversation. A great food tour doesn’t just fill you up: It changes how you experience a place.

Savor Tours on Instagram

Not a map and a “good luck”. Real stories from people who know this market inside and out, the best bites from producers who’ve been perfecting their craft for decades, and actual conversations with the humans behind the stalls. This is Pike Place Market the way it’s meant to be experienced.
Pike Place Market is one of the most iconic food destinations in the country and if you’ve got a few hours in port you should be here. Our private tours are perfect for cruise guests because of flexible timing, no stress and the best of Pike Place Market with a guide who knows every corner of it. Catch it before you sail or the moment you dock. Either way we’ll make sure Seattle sticks with you long after the ship leaves.
Forget the Seattle Freeze! The vendors at Pike Place Market are waiting to chat with you!
If your team building involves a conference room and a catered sandwich platter we need to talk. A Savor Food Tours private tour of Pike Place Market is the kind of experience people actually look forward to with good food and great stories. Just Pike Place Market, great bites and a team that leaves feeling connected.
Have you seen this installation at Pike Place Market? Seattleites holding lights. Get it?
When in doubt, follow the 4 pillars! We can’t wait to see you at the Market this summer!
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